Partner Marketing Programs
Building the right partnerships and effectively marketing to-, with- and through- partners is a key factor in how successfully you accelerate your business growth. As the marketing experts in the cybersecurity and risk management space, Ah-Ha understands the industry context, has deep relationships with the key players and decades of proven partner marketing strategies.
Strategy & Implementation
Scalable, Repeatable Programs
Ah-Ha’s partner marketing services bring powerful strategy and execution capabilities to your organization. We understand that when working with partners, there are additional layers of complexity that must be smoothed. This is why we focus on building scalable, repeatable programs. Our clients and their partners love our simple “how-to” guides and communications that take all of the guesswork and heavy lifting out of co-marketing.
Partner Marketing Services
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Marketing Strategy & Execution
Add value and optimize your best partnerships with a tailored partner marketing strategy. Ah-Ha works with you to identify potential partners, develop a customized plan to leverage strengths and reach new customers, execute the strategy, measure results, and continuously optimize to drive the best possible outcomes.
Partner identification
Partner evaluation
Partnership goals
Joint marketing strategy
Partnership execution
Results measurement
Optimization
Communication
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Communications and Engagement
Build strong relationships with your partners by creating meaningful, ongoing communications. We develop customized engagement programs, build partner communities, and provide ongoing support to ensure partners feel connected and valued.
Partner segmentation
Communication strategy
Content development
Engagement programs
Partner communities
Performance tracking
Partner feedback
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Program Management and Optimization
Ensure your partners are aligned with your business objectives, drive revenue growth, and achieve mutually beneficial outcomes with end-to-end program management, from program development to partner recruitment, onboarding, and ongoing management.
Partner segmentation
Communication strategy
Content development
Engagement programs
Partner communities
Performance tracking
Partner feedback
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Co-marketing Campaigns and Programs
Drive leads and extend your reach by offering partners comprehensive, packaged co-marketing campaigns. We work with you to identify the best potential partners, develop a customized co-marketing plan, and execute the campaign. Our team will measure results, optimize the strategy, and deliver impactful campaigns that drive business growth.
Partner identification
Plan development
Partner how-to guides
Execution support
Content creation
Promotion strategy
Partnership management
Budget management
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Partner enablement and training
Increase partner efficiency and engagement. We help your partners to sell more effectively by providing them with the resources, knowledge, and support they need. We create customized training programs, enablement materials, and ongoing support to help your partners succeed.
Partner needs assessment
Customized training program design
Enablement material creation
Onboarding support
Certification programs
Partner portal content
Metrics tracking
Budget management
Expand your reach and increase revenue with strategic partnerships.
Our team of marketing experts specializes in partner marketing solutions that can help take your business to the next level. Schedule a complimentary consultation today to learn more about how we can help you identify, secure, and leverage partnerships that drive growth and success for your startup.