Partner Marketing Programs

Building the right partnerships and effectively marketing to-, with- and through- partners is a key factor in how successfully you accelerate your business growth. As the marketing experts in the cybersecurity and risk management space, Ah-Ha understands the industry context, has deep relationships with the key players and decades of proven partner marketing strategies.

Strategy & Implementation

Scalable, Repeatable Programs

Ah-Ha’s partner marketing services bring powerful strategy and execution capabilities to your organization. We understand that when working with partners, there are additional layers of complexity that must be smoothed. This is why we focus on building scalable, repeatable programs. Our clients and their partners love our simple “how-to” guides and communications that take all of the guesswork and heavy lifting out of co-marketing.  

Partner Marketing Services

  • Marketing Strategy & Execution

    Add value and optimize your best partnerships with a tailored partner marketing strategy. Ah-Ha works with you to identify potential partners, develop a customized plan to leverage strengths and reach new customers, execute the strategy, measure results, and continuously optimize to drive the best possible outcomes.

    • Partner identification

    • Partner evaluation

    • Partnership goals

    • Joint marketing strategy

    • Partnership execution

    • Results measurement

    • Optimization

    • Communication

  • Communications and Engagement

    Build strong relationships with your partners by creating meaningful, ongoing communications. We develop customized engagement programs, build partner communities, and provide ongoing support to ensure partners feel connected and valued.

    • Partner segmentation

    • Communication strategy

    • Content development

    • Engagement programs

    • Partner communities

    • Performance tracking

    • Partner feedback

  • Program Management and Optimization

    Ensure your partners are aligned with your business objectives, drive revenue growth, and achieve mutually beneficial outcomes with end-to-end program management, from program development to partner recruitment, onboarding, and ongoing management.

    • Partner segmentation

    • Communication strategy

    • Content development

    • Engagement programs

    • Partner communities

    • Performance tracking

    • Partner feedback

  • Co-marketing Campaigns and Programs

    Drive leads and extend your reach by offering partners comprehensive, packaged co-marketing campaigns. We work with you to identify the best potential partners, develop a customized co-marketing plan, and execute the campaign. Our team will measure results, optimize the strategy, and deliver impactful campaigns that drive business growth.

    • Partner identification

    • Plan development

    • Partner how-to guides

    • Execution support

    • Content creation

    • Promotion strategy

    • Partnership management

    • Budget management

  • Partner enablement and training

    Increase partner efficiency and engagement. We help your partners to sell more effectively by providing them with the resources, knowledge, and support they need. We create customized training programs, enablement materials, and ongoing support to help your partners succeed.

    • Partner needs assessment

    • Customized training program design

    • Enablement material creation

    • Onboarding support

    • Certification programs

    • Partner portal content

    • Metrics tracking

    • Budget management

Expand your reach and increase revenue with strategic partnerships.

Our team of marketing experts specializes in partner marketing solutions that can help take your business to the next level. Schedule a complimentary consultation today to learn more about how we can help you identify, secure, and leverage partnerships that drive growth and success for your startup.