Meet Ah-Ha Marketing

Ah-Ha is a specialized marketing agency offering B2B marketing services to consulting firms, SaaS, cloud, and cybersecurity companies. With two decades of experience, we have developed proven strategies and approaches that work in your unique industries.

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Our Story

The Original Ah-Ha Moment

Ah-Ha was founded in 2016 by Heather Antoinetti. The company itself was born of an “ah-ha moment”. Having spent a decade in marketing, Heather saw a gap in the industry that needed to be filled – a need for marketing that was simpler, measurable, and impactful. And thus, Ah-Ha Marketing was born!

Heather’s career journey was anything but ordinary. Imagine applying for an administrative role and getting recommended to apply for a marketing role instead! Talk about a plot twist. Heather took the plunge, and despite having no industry knowledge or formal training in marketing, she went all-in as the company’s first official marketing hire. If you’ve ever met Heather, you’d know that this bold move is right on brand for her.

And boy, did Heather’s gutsy move pay off. Under the guidance of the VP of Sales, Heather got a crash course in “How business gets done around here.” This experience fueled her passion for curating the right messages creatively, building communities, and fostering relationships with clients and partners. It’s these “Ah-Ha Moments” that we strive to create for our clients every day.

So, check out Ah-Ha Marketing, where we take the road less traveled, push boundaries, and bring your bold ideas to life.

Our Core Values

  • Simplicity

    We believe that marketing shouldn’t be complicated. Our approach is to simplify the message, making it easy for your audience to understand and engage with your brand.

  • Collaboration

    The best results come from teamwork. We work closely with our clients to understand their unique needs and goals, then collaborate to develop a marketing strategy that works for them.

  • Curiosity

    We are always learning and staying up to date with the latest trends and techniques in marketing. Our curiosity drives us to explore new possibilities and continuously improve our approach.

  • Boldness

    We take calculated risks and think outside the box to create marketing campaigns that stand out. We are not afraid to push the boundaries and try new things to help our clients succeed.

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Our Founder

Heather Antoinetti | Founder & CEO

Heather Antoinetti is a transformation marketing leader and mentor with nearly two decades of experience in global marketing. She brings a reputation for building and leading high-performing teams that drive exceptional results. She is known for her ability to simplify complex technical information into engaging messages that resonate with audiences. Heather has broad expertise across all marketing functions and knows how to use them strategically to accelerate business growth.

Heather founded Ah-Ha Marketing in 2016 and ran the agency full-time for 5 years before taking a break to join Elastic to lead the development of their partner marketing program for MSP and OEM partners, as well as to provide strategic marketing support for key global partners including Accenture, AWS, IBM, Kyndryl, and Capgemini. Heather recently re-launched Ah-Ha and is excited to be back doing what she loves most – helping companies simplify their messages and approaches to drive massive growth.

Prior to founding Ah-Ha Marketing, Heather served as VP Marketing at Security On-Demand, where she built the marketing function from scratch and developed a partner enablement program focused on the white label relationship with AT&T. Early in her career Heather was Marketing Director at NTT Security, where she led the company’s successful marketing launches into Asia-Pacific markets and built the company’s partner marketing program.

We Can Help

Elevate Your Startup's Success

We’re uniquely skilled at working with founders and product teams to launch new companies, build brands and establish a solid foundation of marketing best practices.

Bridge the Gaps in Your Team

Ah-Ha provides much-needed support to ensure you are able to deliver the necessary programs to generate leads and stay ahead in this tough landscape.

Build Strategic Partnerships

Ah-Ha combines deep cybersecurity, technology, and consulting industry knowledge with a mastery of the service provider and cloud service provider partnerships.