Customers buy from brands they like and trust. Believe me when I tell you, you’re going to have to work hard to earn trust with your customers. Like with any relationship, trust is built over time with consistent, helpful actions and proactive, honest communications. By implementing these behaviors, organizations can build a culture of trust that leads to increased speed, effectiveness, and profitability.

If you’re a marketer and customer success is on your radar, then customer research should be up there too! With the ever-changing landscape of consumer behavior comes the need to stay ahead and get an edge – and to do this successfully, you must have a deep understanding of your customer base. Researching customers doesn’t have to be a chore. If done in small but meaningful steps this research, sometimes known as ‘voice of the customer research’, offers opportunities to engage with customers and uncover valuable data and insights that inform any customer engagement marketing plan.

Nowadays, marketers have more tools than ever before to strategically reach out and engage their audience, which is why all of us should be taking advantage of customer engagement marketing strategies! Read on to learn all the tricks and techniques you need to devise a successful customer engagement strategy for your business.