Category: Content Marketing (page 1 of 2)

Stay Relevant and Get New Clients with an Effective Communications Strategy

Tax season has arrived, and I bet you’re thinking about what to do to ensure last year’s clients come back this time around! Accounting is highly competitive and it’s been proven that customers aren’t loyal. So, how can you stand out among a sea of seemingly similar providers?

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The Content Marketing Metrics That Matter

Implementing a content marketing program is a sizable investment in terms of money and resources. Content marketing programs tend to be high profile. Everyone in the organization is anxious to generate results. It is critical to set and manage expectations accordingly. There are many content marketing metrics that you could track. But it’s important to avoid the trap of focusing on vanity metrics like the number of followers we have on social media. It’s exciting to see these numbers trending in a positive way.  But in reality, the number of Instagram followers you have has no bearing on how many new customers you will bring in the door this quarter.


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Life’s Too Short for Bad Hair Marketing

You have a brilliant idea and you need to get it out there. You know that if you can just get in front of the right people, the Ah-Ha moment will happen. That epiphany where your buyer knows beyond a shadow of a doubt that you’re the one…that you have the answer to their biggest, hairiest problem. But, there is so much you want to tell your customer. You just don’t know where to start.  What will get their attention?
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4 Shockingly Good Reasons to Build an Email List

Are you putting too many eggs in the social media basket?

Social media is great, but email marketing is better. In this post, we cut through the hype. Email marketing is still the most effective way to reach your audience.

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The Difference Between Content Marketing & Thought Leadership

Many marketers who say they want to create a thought leadership program actually need a content marketing program.

The differences between the two are small and large, at the same time. This post will help you understand the difference and set the stage for creating the right program that meets your needs.

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