Many businesses are built and developed around an ability to produce and deliver a product or service to a particular customer with a specific need. Initially, the business enjoys great successes as their offering is aligned with a customer’s need. This early success can lull a business into a false sense of security – but, often, the underlying reason or reasons for success are not what the business thinks they are. But, since revenue is flowing and the business is making money, no one is too concerned for the future. Instead of a play to win mentality, many businesses work hard to defend their position with customers – often at the expense of a long-term strategy for sustainability and competitive advantage. Continue reading
Implementing a content marketing program is a sizable investment in terms of money and resources. Content marketing programs tend to be high profile. Everyone in the organization is anxious to generate results. It is critical to set and manage expectations accordingly. There are many content marketing metrics that you could track. But it’s important to avoid the trap of focusing on vanity metrics like the number of followers we have on social media. It’s exciting to see these numbers trending in a positive way. But in reality, the number of Instagram followers you have has no bearing on how many new customers you will bring in the door this quarter.
You have a brilliant idea and you need to get it out there. You know that if you can just get in front of the right people, the Ah-Ha moment will happen. That epiphany where your buyer knows beyond a shadow of a doubt that you’re the one…that you have the answer to their biggest, hairiest problem. But, there is so much you want to tell your customer. You just don’t know where to start. What will get their attention?
Don’t just hold a sales meeting because it’s the thing to do.
In this post, I’m going to share some ways to make these meetings effective. Also, you’ll learn how to turn a sales meeting into a revenue generating event.
Are you putting too many eggs in the social media basket?
Social media is great, but email marketing is better. In this post, we cut through the hype. Email marketing is still the most effective way to reach your audience.