Category: Event Marketing

How to Plan a Trade Show Without Breaking the Budget

This is the story of how I outsmarted my competition at a major trade show without out-spending them.

Attending a trade show can be a highly effective tactic.  But it can also be expensive and resource draining. Startups and small companies often find that their entire budget was consumed by one trade show – and they have nothing to show for it. This post will share highly effective strategies for maximizing trade show budgets.

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One Thing No One Tells You About Event Marketing

One of the biggest challenges we face as marketers is properly implementing event marketing programs. With every industry flooded with networking events, trade shows, seminars, roundtables, webinars and more, how can you get your event noticed?

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